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July - Volume - Issue 1 : Plastic and Reconstructive Surgery

Log In. Register As Already have an account? Please enter a different name. NULL Please select specialty. CME : Travel Concierge. Course Brochure. The brochure will be sent to the email provided. Andrea Judit Machnitz Radiology. Rafael Jesus Tamargo Neurosurgery. Session url : Click here. Registration Desk Contact No.

Ibrahim Khansa, MD: Plastic and Reconstructive Surgery

Course Website Course Website. Register Now Register Now. View Expired Tickets. Plan Your Travel. The rating has been saved. Location and Length:. Fee and expenses:. CME credits:.

Program contents:. Your Comment. Reviews Given by People. Related books. View Organizer Details. Conferences By Specialty. The very explicit preoperative images contrasted with the standard glossy imagery of plastic—especially aesthetic—corporate video productions. To avoid scaring the audience while still illustrating the efficacy of the operation, we decided to show the preoperative situation not as full screen but rather as picture-in-picture during physician-patient interactions Fig.

Showing the preoperative image of an amputated hand as picture-in-picture to make the achievement of reconstruction visible.

Cosmetic surgery is on the rise, new data reveal

We shot the film scenes in a variety of venues: the operating theater Fig. For patient safety and privacy reasons, it was not possible to shoot patient scenes in a real-life context, so we reenacted them with the help of some 30 voluntary background actors. The film crew shooting illustrating scenes in the operating theatre for the Swiss Plastic Surgery corporate video.


To put the whole story in a historical context, we decided to create an animated introduction to the main video using historical artifacts. We wanted to show the evolution of plastic surgery and that current treatment options of plastic surgery were not available even 50 years ago.

To make the historical introduction, images from stock photo agencies were purchased and animated in a dynamic, paper-theater-like style. We decided to illustrate a time span from Greek antiquity to the beginning of the microsurgery era in the late 20th century. In the video, we wanted to reflect the unique cultural situation in Switzerland, with its 4 national languages and distinct cultures living in the same country.

ASPS Plastic Surgery News

The actual production was filmed by the flum e-projects Switzerland, Basel crew in 5 different locations, spanning the country Zurich, Geneva, Lausanne, Basel, and Rheinfelden. It took 5 days of shooting within a month. Of the 23 hours of footage, we created a corporate video of 7 minutes 22 seconds. The final videos were installed on the Swiss Plastic Surgery Facebook site and YouTube channel to facilitate the expert—patient interaction.

Plastic Surgery as a Career

Final costs were 49, Swiss Francs 49, U. We evaluated the reception of the video by the public with a questionnaire Fig. Surprisingly, only Eighty percent of the audience stated that they learned something new about plastic surgery. We also observed a substantial impact on the reconstructive image of our specialty, compared with the aesthetic field, which initially represented the most strongly associated topic. We are convinced that a corporate video is a very useful means to promote plastic surgery and helps patients better understand what it is about.

Largo, Mihai A. Lunger and Ismail contributed equally as first authors. Supported by the Swiss Plastic Surgery Society. Disclosure: The authors have no financial interest to declare in relation to the content of this article. The Article Processing Charge was paid for by the authors. Europe PMC requires Javascript to function effectively. Recent Activity. The snippet could not be located in the article text.


This may be because the snippet appears in a figure legend, contains special characters or spans different sections of the article. Plast Reconstr Surg Glob Open. Published online Sep PMID: Find articles by Alexander Lunger. Find articles by Tarek Ismail. Find articles by Namita Sarraf. Find articles by Christian Epple. Find articles by Kristin Marit Schaefer.

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Corresponding author. Received Nov 21; Accepted Jun Published by Wolters Kluwer Health, Inc. The work cannot be changed in any way or used commercially without permission from the journal.